Reshali Balasubramaniam
September 9, 2019
Behavioural Psychology-Creativity-Decision Making No Comments

Why it is important for entrepreneurs to have concrete goals?

Professional goals that are vague, such as “become a millionaire” or “become the best in my industry,” are bound to fail. Setting specific, time-bound and achievable goals is what gives entrepreneurs the focus and motivation needed to convert their dreams into a reality. Here are some key reasons why it is important for entrepreneurs to have concrete goals –

  1. Goals Drive Ambition

Once certain targets have been set and attained, it is natural for entrepreneurs to build on those objectives and achieve more. A few specific short-term goals are much easier to achieve than long-term goals. This means progress although via small steps is certain in your career. Entrepreneurs must look to convert these goals into more ambitious targets in the future. By repeatedly setting detailed goals and regulating them to stay motivated, creating an authoritative source of inspiration becomes easier. Adopting such a goal-driven mindset will serve entrepreneurs throughout the course of their life and commercial career.

  1. Achieving Concrete Goals and Increasing Ambitions have a Direct Relationship

In entrepreneurship, there’s nothing as pleasing as the sense of achievement that comes from establishing a definite target, working hard on it and then finally achieving it. It makes entrepreneurs feel self-assured and secure in their own competencies. When an

is instilled with this feeling of self-achievement, it has the impact of making them feel more self-assured while taking critical decisions for his or her company. Self-assurance helps entrepreneurs advance faster in their career and better their performance.

  1. Concrete Goals Can Be Broken Down into Smaller Time-Specific Targets

An amazing advantage of setting concrete goals is that entrepreneurs have all the freedom in the world to get tactical when planning on how to achieve these targets. Making them a reality becomes easier when these objectives are broken down into mini milestones. For instance, if the organizational goal is to improve sales for your company by 20%, specific dollar amounts can be set as milestones for each financial quarter. Having these mini milestones helps in keeping the administrative body of the company stay inspired, giving them a motivation to put definite actions in place to make these targets achievable. As the saying goes – Rome wasn’t built in a day!

  1. Achieving Specific Goals is far easier

Goal Setting Theory was the conclusion of all the research on management that started in the early 60s. Experts on this field, such as Doctor Edwin Locke and Gary Latham, all found direct links between clear targets and the performance required to put in to achieve these targets. All these studies stated that there was a clear relationship between how demanding and how detailed an

was and an employee’s performance when carrying out these tasks. In addition to that, they found out that detailed and challenging goals led to better output as compared to unclear goals.

It is proven that entrepreneurs are far more likely to perform better with concrete goals. Set some concrete, simple and challenging tasks for yourself and get started!


Vague goals may lead to failure of business ventures, so it is important for entrepreneurs to set concrete goals. It is also essential to break down the goals into smaller time-bound targets, since it helps in more appropriate planning and execution. Short term goals fuel ambition and are great for entrepreneurial success.

Reshali Balasubramaniam

Head of HR, HR Counselor and adviser at Do you offer a Service? Signup for an account at