Reshali Balasubramaniam
July 15, 2019
Behavioural Psychology-Creativity-Decision Making-Goal Setting No Comments

What are the right investment options for your small business?

Whenever small businesses do well and establish their commercial presence, diversifying the revenue streams is the next logical step. Investing is obviously the most logical option. Forex trading particularly is a very popular option for small businesses in a lot of commercially growing industries; however there is high risk involved. Here is a brief analysis of what may be the right investment options for your small business –

Selecting the Right Type of Investment

Whichever type of investment a small business is looking at, it is fundamental to do as much examination and market research as possible before investing company money. The main queries that need to be made are –

  • How much risk is the company willing/able to take?
  • What kind of flexibility is wanted in the investment portfolio?
  • How experienced are the people handling these investments?

Stocks, Shares and Bonds

Stocks, shares and bonds are perhaps the first things that come to mind whenever the word ‘investment’ is mentioned. Alternatively termed as “proprietorship investments,” stocks and shares give rights to another company’s profits to the investor, allowing a small business to increase its profits indirectly. The more shares a small business has, the more chances of securing a profit (or a loss) for the company investing.

However, since the value of stocks and shares fluctuate almost on a daily basis; small businesses that are new to the concept of investing must consider the level of risk involved. The only way to eliminate the risk is proper market research. There are a lot of options to choose from, hence consulting a professional investment manager could be useful.

Forex Trading

A lot of business owners tend to not see the difference between forex and stocks. They are completely different. In essence, investing in both involves similar activities; however, the forex market has a lot less options as compared to stock investment, making forex trading the perfect choice for beginners.

Instead of investing in businesses, most forex traders concentrate on trading currencies. Since currency values typically change hourly and there are a lot of global economic factors involved, forex trading can be extremely complicated. As a matter of fact, several traders create their own unique investment schemes, and several prefer to depend on professional online trading platforms.

For small businesses that are considering getting into forex trading, being aware of imprecise, untrustworthy platforms is extremely crucial. It is wise to collaborate only with respected and reliable companies.

Money Market Funds

Money Market Funds is the best low-risk and uncomplicated investment option for small businesses. Since investing in these funds comes with the possibility of having a low return on the investment, these funds aren’t as prevalent as company shares or forex trading. However, there is minimal risk so for small companies looking to dip their toes into the world of investing, this is ideal.

These are the top three options for small businesses. Research and analysis of each option before investing is extremely recommended, if you wish to achieve fruitful results.


Investment can bring great results for small businesses when done appropriately. Small businesses should consider going for adequate market research before deciding whether to invest in money market funds, Forex trading, or stocks, shares, and bonds. A lot depends on the company’s risk capability, flexibility, and experience of those handling investments.

Reshali Balasubramaniam

Head of HR, HR Counselor and adviser at Do you offer a Service? Signup for an account at