I’m Lalith Dias, an MBA and CIM-qualified senior marketing professional with over 20 years of experience driving brand growth in Sri Lanka. My expertise spans industrial building materials, FMCG, and pharmaceuticals, with a powerful focus on Below-the-Line (BTL) operations, dealer network optimization, and structured team leadership. Having led successful marketing strategies for major names like Ceylon Steel Corporation, Central Industries, and Hayleys, I specialize in turning high-level commercial vision into measurable market impact.
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